Singles Day sales: data and trends in 2018
If you thought that only valentine’s day and Black Friday in itself were the only days to get sales, would you believe if I told you that Singles Day sales have an important role in the market? More than that, it can affect mobile marketing too. When we talk about a good opportunity to have […]
Emoji & marketing: impacts for mobile strategy
You probably have used a lot of emojis in your chats to express feelings, to shorten some answers or just for fun sakes. This feature has evolved into a natural approach to teach conversation. But, did you know that it’s possible to use emojis for marketing? Sometimes we see some push notifications with emojis or […]
App Store Connect doubts: RMA hypothesis and analysis
People have been using iTunes Connect from the last few years. Over time it has got many updates. That’s why now the old iTunes Connect is called by a new name: App Store Connect. To make it clear to the developers and help them understand how App Store Connect works, our RankMyApp team has come […]
10 years of iOS app store history: data, lessons and trends
It’s been ten years since the iOS app store has been available to Apple users. So, there is a lot of app store history to tell because iOS revolutionized the world adding a new purpose to smartphones and implementing apps in our lives. It would be impossible not talk about the ten years passed and […]
Do you really need creative apps to boost your business?
How many times when you were watching TV and started using the phone when ads came because the content wasn’t interesting? It’s crazy but it can happens with apps too. That makes it imperative to invest in creative apps! Some app developers defend the idea that creative marketing strategies don’t work with apps. On the […]
Android Instant Apps: know the benefits and the impacts for your business
Since Google is Google we never know what to expect from news and updates. We say that because now we have a new tool that is leaving developers confused. We are talking about Android Instant Apps. This functionality says a lot about how Google invests in user experience. But, it’s important to pay attention to […]
How content marketing strategy can improve your app performance?
We already talked about different kinds of marketing strategies, including App Store Optimization, that can increase the visibility and downloads of the app. But, did you ever think about using content as a marketing strategy? It’s a nice way to be recognized by the users and show them that you are more than an app […]
3 signs a bad app is still worth saving
There are two kind of apps. The one that users download and use it everyday and other that users download, use just one time and probably uninstall or abandon it in some unknown folder. Users categorize the second kind of apps as bad apps. It doesn’t necessarily mean that it’s a bad app, but at […]
How to target your app with different generations?
When you define a category for your app perhaps you’ll also choose some target for your app. It’s done to direct your app to the right public. To do this, it’s necessary to have a target research to define who you want to reach. One of the best marketing strategies is to define your audience […]
Data app 2018: user behavior and the impacts for ASO
Now that apps are more internationalized than ever, it’s very important to analyze the data of apps nowadays, understanding what users are doing and based on that, what they expect from an app. This kind of information can help with your own marketing strategies, because it can impact the App Store Optimization. Thinking about it, […]