How to increase your customer loyalty in apps?
What is the best feature of your app? Is it enough to keep users? One of the bigger challenges when marketing apps is loyalty. The competition inside the app stores makes this journey harder, but not impossible. Before when apps had not yet become popular people downloaded them to explore the world. Now, with so […]
3 app monetization insights and strategies
App monetization is the way to make money with an application. Considering that people pass hours and hours per day using their smartphones, a lot of entrepreneurs see a great opportunity to invest in this giant market. Thinking of developers who are still understanding how to create a revenue with an app, we brought some […]
Women in tech: 4 appreneurs to inspire
As Beyonce already said: who runs the world? Girls! The thing is, when we talk about technology, naturally people imagine a man as CEO or appreneur. So if you think like that, it’s time to open your way of thinking and see that women are in the tech control too! Thinking that we need to […]
How to take the best screenshots: portrait or landscape?
Everyone knows that one of the most important parts of optimization process is the screenshot. We say that because this element brings information that the user wants to know: how the app works in fact. That’s why it is extremely important choose the best screenshots, so it will be easier to get new conversions. There […]
5 mobile marketing strategy for m-commerce
The e-commerce is a consolidated success on internet, and a significant part of people prefer to buy online because of the facilities. With this wave, we have a market of apps that are on the rise. Do you know the implications? That e-commerce is betting in m-commerce too. So, to not stay behind the sharks […]
Know the growth marketing models to increase app results
There are many types of growth marketing hacking that most apps use, with the goal of getting results. We already talked here about some growth hacking strategies, but now we have something much more complex: loops. This strategy uses feedback in the favour of the app. It’s a way to provide an incredible service for […]
Screenshots on iPhone X: impacts on app optimization
As everyone knows, iPhone X is already a success, plus an Apple launch that came to stay. But every time that Apple brings a new iPhone variant to the market, you probably already know what happens next: a new version of iOS. But this time we are going to focus on the screenshots feature on […]
How to optimize keyword strategy per app category
You already know that you need to choose a category for your app and select some keyword in order to optimize it. But did you know how to create a keyword strategy relevant to the category that your app fits in? That’s why it’s extremely crucial to invest in App Store Optimization to create the […]
What are the 5 pillars of the most successful apps?
For everything that we do in this life, we follow instructions to be successful. And when we look for results with an app, there are five crucial pillars that it’s based on to have success. So what do you need to be the most successful app in your category? It’s important to remember that for […]
5 new mobile design trends to inspire
Who wants to start 2019 with the best mobile design for their app? We know that users care a lot about design and how inviting the application is. They want to see themselves in the service, see that they have something in common, even if it’s something as simple as the colours of the organization. […]