How to map the user journey to improve retention and conversion
Imagine the following scenario: a company launches a revolutionary app, but faces an alarming rate of user dropouts in the first few weeks. What went wrong? More than a product or communication problem, it’s likely that the brand has failed to understand and meet the expectations of the user journey. Mapping the user journey is […]
The best app monetization methods in 2025: ads, in-app purchases and more
An app can record millions of downloads in just a few months, but without an efficient monetization model, it runs the risk of quickly becoming unsustainable. On the other hand, there are cases of apps with smaller audiences that, thanks to well-defined strategies, manage to generate consistent revenue and grow exponentially. The difference between these […]
Retail Media: The Key to Increasing Product Visibility and Sales
Have you ever wondered how retail media strategies can transform the performance of your media campaigns and boost sales? Maximizing performance media opportunities is essential to standing out. Retail Media represents a powerful approach that allows brands to connect directly with consumers at the digital point of sale, increasing visibility and consequently driving sales. This […]
Mobile media strategies to maximize the reach of sports betting campaigns
Discover the 5 best mobile media strategies for sports betting campaigns. Increase reach, engagement and conversion with smart targeting, interactive ads, geolocation and real-time monitoring.
Using ASO to Boost User Retention: A Complete Guide
In the crowded and ever-changing world of apps, making your app stand out among millions while keeping users engaged is a huge challenge. But that’s where ASO comes in. It’s not just important for making your app more visible and attracting new users, but it’s also essential for keeping those users coming back. This guide […]
How Stickiness Directly Affects Your App’s Retention and ROI
One of the key success indicators gaining attention among marketing experts is stickiness — a simple term with a profound impact on user retention and return on investment (ROI). If you want to transform your app into an indispensable tool for users while ensuring consistent ROI, understanding how stickiness affects user experience and retention metrics […]
How to personalize the customer journey to increase loyalty in your app
Having a personalized user journey is a central element in improving the user experience (UX) and, consequently, increasing loyalty. With studies showing that 80% of consumers are likely to buy from brands that offer personalized experiences, the importance of this strategy is unquestionable. Personalization refers to the process of adapting a customer’s interactions with a […]
What are lookalike audiences, and how do they work in digital marketing?
When discussing paid media, one of the biggest challenges for marketers is finding the right audience. Proper segmentation can be the key to achieving a significant return on investment (ROI). But how do you identify the right people when your target audience is vast and dynamic? The answer may lie in lookalike audiences. Created using […]
How to choose the ideal Ad Network to maximize the reach of your campaigns.
In the digital and mobile marketing universe, ad networks play a fundamental role in the distribution of ads and reaching the target audience, given their ability to optimize the purchase of advertising space and centralize ad campaign data. Choosing the right ad network is not just a strategic decision; it is an essential step to […]
5 indispensable APIs to optimize the user experience in your mobile application
The mobile era has revolutionized the relationship between companies and consumers, but it has also raised the expectations of those who browse and use applications on a daily basis. Imagine a user who opens an app and finds exactly what they need in seconds, with intuitive navigation, fast loading and personalized interactions. This level of […]