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Will Google Stadia games make mobile games obsolete

Google Stadia games might have you wondering how this streaming service will impact Google Play games. Although we can’t say for sure, what we already know about Google Stadia can help us predict how it will affect Play Store games. What is Google Stadia? Pretty soon, gamers won’t have to invest in an expensive hardware […]

RankMyApp among the top three App Store Optimization companies in the world

Man at computer working on App Store Optimization.

RankMyApp’s main goal since it was launched in 2015, is to bring the best results through mobile marketing strategies, such as the best rankings in app stores with App Store Optimization. To highlight companies in the segment, Business of Apps listed the best ASO agencies and/or companies that work with type of service. Ranked 3rd […]

Most important announcements of Google I/O 2019

Google I/O is an annual conference with announcements of what’s to come in terms of hardware and software by one of the biggest tech companies in the world. From Android’s new features and Artificial Intelligence to innovations that will help developers update their products, services and apps. At this year’s event – following last year’s […]

Create millennial apps to tap into a younger market

With a tendency to use mobile devices over desktop computers, millennials have changed the digital world. App developers must use this trend to their advantage by creating millennial apps that capture the attention of this young generation. Start with researching Before you can build mobile apps that millennials love, you have to understand what they […]

Increase app downloads with seasonal marketing

Seasonal marketing can increase app downloads and in-app purchases during certain times of the year. If you are interested in using this effective mobile marketing strategy, read this article to find out more. Seasonal Marketing There are many annual events and holidays that give digital marketers opportunities to create customized campaigns for different seasons. They […]

Increase leads with Apple Search Ads

Customers satisfied with apple search ads.

Apple is always growing and improving, so it comes as no surprise that a recent update to Apple Search Ads can help digital marketers reach a broader audience. Growth and Development of Apple Search Ads Apple Search Ads (ASA) are paid-ads that have a blue background and appear first in the search results of the […]

Newer, better app localization strategies

Person using cell phone, sending to app localization.

App localization has just been made a whole lot more powerful. Using custom store listing, you can now customize your app for each country you want to target. How Custom Store Listing Works Not too long ago, app localization was limited to targeting specific languages, no matter where users lived. This had some downfalls. For […]

Great ideas on how to make the best food delivery app

Illustrative art refers to best food delivery app.

Ordering food with the convenience of an app is all the rage right now. If you are a developer who is serious about taking advantage of this opportunity you will definitely want to read this article for tips on how to make the best food delivery app that will stand out. Food Delivery App Growth […]

What the latest news on duplicate apps can teach you

Have you heard the news? Apple recently removed certain VoIP applications because they were duplicate apps. If you are an app developer, take a moment to read this article and learn what this story could mean for you. What Are Duplicate Apps? Identical apps that have different names, keywords, and/or categories are considered duplicates. These […]

Why you need to find and use the metric conversion rate in apps

Women's working for change a metric conversion apps.

Metrics reveal how well an app is performing. These numbers can be used to calculate an app’s conversion rate. The metric conversion apps should be what guides your next steps. But how do you calculate this number? And what can that number tell you? Read on to find out! How To Measure and Compare Conversion […]