Do this to improve your mobile conversion funnel
You’ve probably heard about the standard conversion funnel — widely used in digital marketing to follow the consumer’s path until the moment of purchasing a product or service. However, do you know what makes the mobile conversion funnel unique? Here, we are going to explain exactly what this is. If you stick around, you will […]
Is it possible to have digital privacy nowadays?
It is undeniable the practicality that apps provide us in tasks that were previously bureaucratic, such as going to a bank branch or shopping for personal or grocery items. But as simple as the action is, we need to provide data, which raises the discussion of digital privacy. After all, what is digital privacy? Is […]
App evaluation and the types of user feedback
App evaluation involves understanding the points that need to improve in an app and why they exist. Divided into steps, it gives a detailed look at an app, comparing it with competitors, getting detailed feedback analysis, improving ratings, upgrading features and increasing downloads. This app evaluation is critical to the performance of an app because […]
How to use customer feedback to your advantage
A good work of mobile marketing consists of several data analysis, since the information obtained contributes to the creation of more assertive strategies. However, few of these results are as valuable as customer feedback. After all, who better than the clients can say if the app meets expectations? This factor alone would be enough to […]
User journey: what is it and how to analyze it?
The user journey is the series of steps that an app user is probably going to follow to perform an action. This action may include purchasing a product or patronizing a service, for instance. Regardless of what you do with your business application, whether you’re offering services or pitching your brand’s products (which is a […]
Find out what is KPI and which ones to monitor
To understand more about what is KPI, you must first know what this acronym means. Key Performance Indicators are measures that can be used on mobile to monitor an application’s performance. Strategies to increase the number of users In other words, KPIs are ways of representing a situation. In this case, the indicators show the […]
Learn what is acquisition cost and its importance
Among the various metrics evaluated in mobile marketing are those that point to the expenses made to acquire new customers, such as team salary and paid campaigns, for example. To do this, you need to know what is acquisition cost. If you want to be more clear about how much it costs to acquire each […]
The importance of qualitative analysis to an app
When the idea is to analyze metrics and data of an app, it’s crucial to collect most numbers as possible. But while this quantitative analysis may be important, the qualitative analysis is also a metric that must be studied. This kind of study involves more than the number of downloads, conversions, retention, installs and uninstalls. […]
Types of data analysis done in a mobile campaign
In a complete mobile marketing campaign, you need to do different types of data analysis. Thus, it is possible to have more accurate information, which will contribute to a more assertive work at certain points. To make your app have the expected visibility in stores and conversions to be qualified, RankMyAPP works with data analysis […]
Which key performance indicators you should analyse
Making use of key performance indicators is critical to know more about the effectiveness of marketing strategies applied in your app. That’s because among the information obtained from them are the number of new customers and the profits obtained from the mobile application. What are the main types of KPIs? There are several types of […]