Growth hacking: what is it and what is its importance for ASO?
With an increasing competitive market, several companies offering the same product and competing with minimal details for consumer attention, it’s indispensable to leverage your business with a kick-start. That is why growth hacking exists as a different method to position your brand in the market. To prove the success of growth hacking, just look at […]
App review: how to manage negative reviews in your app
User feedback regarding how they are experiencing your app is very important to improve a few details. The app review is a consumer feedback that allows you to evaluate the quality of what is being offered. Opinions about the application are also part of the business success. If any specific feature is pleasing the audience, […]
App icon: learn about the importance of icons for ASO
When users enter in an app store, their first contact is with the icon. This visual contact is of great importance and highly influences the consumer to download the app. Not surprisingly, the app icon deserves a lot of attention. Small details make all the difference when developing icons; from the quality of the image, […]
RankMyApp at Mobile World Congress 2018: four days just for mobile!
This year, Spain has received in their capital Barcelona one of the most important congress about mobile, the MWC (Mobile World Congress), that had four days of event, in 26th February until 1st March of 2018. The congress basically meets more than 900 exhibitors bringing the best conferences and programmes that works with mobile industry, […]
Branding app and ASO: how can they work together?
Quite often a brand does not depend only on a good product to fortify its name inside the market. When you bet on a business application, it is fundamental to count on a branding app. Achieving success within Google Play Store and Apple Store depends on a good brand management by strengthening its name recognition […]
App Store SEO: all about SEO for mobile applications
Every time we search for a specific category in app stores, such as “home workouts” or “easy recipes”, we tend to download the first few options that appear as we scroll down. For your app to be among the top ones, the app store SEO is the perfect solution for your optimization. Smartphones are becoming […]
WHERE DOES ASO FIT INTO AN APP MARKETING PLAN?
You, marketing professional, should already be aware of the challenge of increasing the visibility of an app. Just like you should know that ranking the app in the stores is the best way to be found by those you want to find it. With more than two millions of apps on PlayStore and AppleStore, making your app […]
Number of downloads: why does it change so much (even with ASO)?
Let’s be clear: Everything revolves around the number of downloads of the app. Increasing the app’s visibility or climbing more positions in the store rankings – these are an ever-present issue in mobile marketing strategies, right? But the main issue is always related to the number of downloads. Those who now have started to work with mobile marketing […]
iOS 11: What changes impact app optimization?
Even though it is currently going through a testing phase, the iOS 11 can already be accessed by the public in its Beta version. The operating system will only be officially released at the end of the last quarter of 2017 – but Apple has already disclosed for its users what the main changes will be. For us, […]
Google i/o: New updates for Android O
Android O. This is the new mobile operating system outlined by Google. Maybe this will not be its final name, nonetheless, this is its designation until the official release happens at the end of 2017. It was also one of the biggest news of Google I/O 2017, Google’s official conference, where the company introduces its new products […]