Augmented reality: benefits for business
Do you remember when initially started talking about augmented reality like 10 years ago? The “sensation” started with QR codes because the tags were not enough and didn’t have too much information. Time passed and the internet stopped talking about it. Perhaps due to other types of technology coming to the forefront. But now in […]
What is gamification for apps and why use it?
Did you know that if you send an emoji of a basketball to a friend in Facebook Messenger, it automatically starts a game and you can compete to see who can make more baskets? It happens because Facebook invests in gamification for apps. We now that have much more resources to improve user experience and […]
App digital marketing terms you need to know
It’s crazy how app digital marketing has evolved over the years. This warrants that you know at least a few things about this. And to be aware how it works, you need to be privy with some digital marketing terms. To help you with this, we’ve created an app digital marketing glossary that we from […]
App optimization: understand more about A/B testing
A/B testing has been a thing almost for as long as digital marketing has existed. The idea is quite simple: in an A/B test we create two variations of the same offer, with a minor difference between them. After that, the first variation is sent to half of the leads and the second version is […]
Do you know the different types of app store reviews?
We are living in the golden age of UX and, because of that, app store reviews weigh heavily on App Store Optimization strategy. Brands are now introducing new ways of interaction, in a way never seen before. Every single time a company offers an app-related experience that’s both valuable and unique, the consumer’s list of […]
App retention: how to keep your user
Attracting low-quality to app’s page is a red flag. This not only affects conversion rates but also has a direct impact on user retention. The question is: how to keep that interest as time goes by? The app market is overcrowded. We have apps for everything: ranging from entertainment, food delivery, taxi services, translation, communication, […]
How to define the branding for your app?
We always see dependable brands in the market that offer popular products. Just think of a simple example, you don’t say razor blade, you tell Gillette. The brand Gillette is so well-acquainted that people associate it with razor blades. To do something similar for your app you need app branding. To strengthen the name of […]
How find keywords that were used by users?
Do you have an app in app stores, which has to be found by the users? There’s research from TechCrunch which states that half of the users find apps by searching directly in app stores. Do you know what this means? That you’re obligated to invest in best keywords for the app. With so many […]
App Icons Color Palette: the most popular colors
How many times do you catch yourself thinking “I don’t have time for nothing” or “I’m always running”? To serve as a consolation, you aren’t alone. People have no patience anymore, even to download an app. That’s why the app icon is so important. If you don’t get it, don’t worry, we’re going to explain. […]
What is a good conversion rate for your app?
Metrics are the key to analyze if your app is doing well in app stores or need improvement. With it, it’s possible to know how good your conversion rate is and what you need to do to improve the numbers. The fact is: you need to feed your app with some strategies to affect your […]