Do you really need creative apps to boost your business?
How many times when you were watching TV and started using the phone when ads came because the content wasn’t interesting? It’s crazy but it can happens with apps too. That makes it imperative to invest in creative apps! Some app developers defend the idea that creative marketing strategies don’t work with apps. On the […]
Android Instant Apps: know the benefits and the impacts for your business
Since Google is Google we never know what to expect from news and updates. We say that because now we have a new tool that is leaving developers confused. We are talking about Android Instant Apps. This functionality says a lot about how Google invests in user experience. But, it’s important to pay attention to […]
How content marketing strategy can improve your app performance?
We already talked about different kinds of marketing strategies, including App Store Optimization, that can increase the visibility and downloads of the app. But, did you ever think about using content as a marketing strategy? It’s a nice way to be recognized by the users and show them that you are more than an app […]
3 signs a bad app is still worth saving
There are two kind of apps. The one that users download and use it everyday and other that users download, use just one time and probably uninstall or abandon it in some unknown folder. Users categorize the second kind of apps as bad apps. It doesn’t necessarily mean that it’s a bad app, but at […]
How to target your app with different generations?
When you define a category for your app perhaps you’ll also choose some target for your app. It’s done to direct your app to the right public. To do this, it’s necessary to have a target research to define who you want to reach. One of the best marketing strategies is to define your audience […]
Data app 2018: user behavior and the impacts for ASO
Now that apps are more internationalized than ever, it’s very important to analyze the data of apps nowadays, understanding what users are doing and based on that, what they expect from an app. This kind of information can help with your own marketing strategies, because it can impact the App Store Optimization. Thinking about it, […]
4 ways to use benchmark for your app success
Have you ever come across the expression “benchmark app”? Benchmarking is an important marketing mobile strategy to analyze other apps doing the same thing as you. If you are thinking that with this strategy you will steal other app ideas, it doesn’t work like that. Analyzing the concurrence is a good plan to improve things […]
The importance of Google Store backlinks on ASO
It’s known how important backlinks are to websites. They’re crucial to the ranking process. But, did you know that backlinks can be important to ASO too? More specifically, Google Store backlinks play a fundamental role in app ranking. To improve your conversions, you should count on it! Backlinks and ASO? For those who that doesn’t […]
App preview videos: what it changes for ASO?
It is impressive how videos became such a key factor in driving user conversions. How? It’s easier to understand how an app works and why a user should download it. For developers, how important is updating your ASO for app preview videos? We already anticipated that it’s necessary and strongly affects app position. But hold […]
AI for app: the importance for ASO
The internet revolution initially was scary for most people. This has changed now because everyone has access to it and now we can’t live without it. We are on the cusp of another break through artificial intelligence. This resource impacts the developers and apps that dominate the scenario. That’s why we’re going to talk about […]